Pavel Rubakhin
СРО BestDoctor, ex-Director of Mobile Banking в Raiffeisen Bank , ex-Head of B2C Products в Yum! Brands
Product management withfocus on strategy & team management with focus on process building and employees’ growth
I have been managing IT products development since 2015. I have created product strategy and led teams at Raiffeisen Bank Russia, Yum! Brands, Trucker Path and Gett. Now I am working as a Chief Product Officer at BestDoctor.
Work togetherI can help entrepreneurs, C‑level managers, and their teams overcome such challenges as:
Product strategy development and deployment
- Strategy creation on the base of current stage of product development, market and competitors analysis, target audience needs and company KPIs
- Strategy transformation into a working plan for its implementation
Product management and search for a product market fit
- Development of discovery-delivery process with effective application of product management tools and orientation on key metrics
- Being outside the team, I will help to find points of multiple growth, invisible to those who are 100% immersed in operational processes
- Co-creation of process how to test hypotheses and find product market fit for your product
Process improvement for teams working on Scrum methodology
- Audit of product processes. Assistance in choosing a framework for effective team work. Process setup and control of its subsequent implementationneeds and company KPIs
- Transformation of key strategic metrics into KPIs for teams and tasks and goals for each team member
- Provide information about cross-functional product teams management: how to hire right people, how to work with employees growth and fire people while maintaining a positive relationship
My work experience
LinkedInBestDoctor
InsureTech company, developing products for corporate health insurance
Chief Product Officer
Product development
Developed product strategy and created global products for corporate health insurance for Russian companies
- Launched embedded insurance, that helps to improve product metrics / achieve strategic goals
- Improved unit economy x3 through effective management of operating costs.
- Improved user satisfaction metrics: patients CSAT — 4.8, HR NPS 65-70, while an industry average of «-13»
Team management
Constant work at team development and working process improvement
- Implemented cross-functional Scrum teams
- In aim to save working places in company during crisis period I had to fire 40 people in 2 days. None of those fired gave negative feedback to the company and reputational risks did not materialize
Raiffeisen Bank
Online home services marketplace intended to offer professional cleaning services
Chief Product Officer, Director of Mobile Banking
Team management
I was responsible for transformation process to LeSS which helped to improve time to market by ~20%
- Led the Scrum team of 50+ people
- Supported growth of Product Managers. Boosted the growth of System Analysts and Project Managers to Product Managers
Yum! Brands
Company managed KFC restaurant chain in CEE, CIS & Russia
Head of B2C Products Central & Eastern Europe & CIS
Product development
- Developed strategy for the entire line of customer facing products, including the creation of complex customer journeys for website, mobile app, kiosks for in-restaurant ordering, for the region of 40 countries. That helped KFC to be first company in the market to build multi-channel customer experience
- Launched first on the Moscow market Restaurant of the Future which is totally based on facial recognition and digital technologies to serve clients
Trucker Path
US company working on innovative solutions for truckers
Product Manager
Product development
- Increased the number of Weekly Active Users by 30% and dropped acquisition cost by 50%
- Increased the share of signed up users from 25% to 60%
- Increased the user engagement on the platform by 2.5 times
- Increased the number of factoring leads from the app by 2.5 times
Gett
Company providing taxi and delivery services in 70+ cities worldwide
Growth Manager
Product development
- Managed >10 projects from initiation to control and monitoring stage
- Developed Gett Delivery service from scratch
- Elaborated a pricing model for courier services in Moscow
- Led a team of supervisors, who carry out operational work
- Led several marketing campaigns to raise Gett Courier sales by >10 times
Social proofs
Product manager of BestDoctor
Product manager of BestDoctor
Product manager of BestDoctor
Product manager of BestDoctor
Profession and industry contribution
TelegramEducation
Finance University under the Government of the Russian Federation — Bachelor’s degree, Project management
Scrum.org — Professional Scrum Product Owner & Certified LeSS Practicioner
Reforge — Experimentation & Testing by Reforge